Published August 2026. This is a structured written version of a 54-minute podcast conversation between Rabin Paudel, founder of Digital Solution Pvt. Ltd., and the Bajarko Chirfar podcast. Every section links back to the exact minute in the video so you can hear it in his own words.

Full conversation on the Bajarko Chirfar channel — “नेपालमा सफल Business गर्ने हो भने बुझ्नैपर्ने कुराहरु”. Watch it there to support the creators.

Most Nepali business advice is either motivational noise or borrowed from a market that works nothing like ours. This conversation is neither. It is a founder explaining, with specific numbers and specific failures, how he built a company from content in Pokhara — and what he thinks people running businesses in Nepal are getting wrong right now.

Jump to Any Part of the Conversation

Every timestamp below opens the video at that moment.

The Backstory: Village, Physics, Israel, Government Desk 6:06

Rabin grew up in a village in Syangja, learning what his parents did — which is why his earliest content, from around 2015/16, was about agriculture: cucumber yields, onion disease, seedbeds. Those videos are still public on his channel. He has never taken them down.

The sequence after school: BSc Physics in Pokhara, a computer hardware training place won through a technology fair, then teaching at that same institute while still studying. Physics, he says, taught him one thing academically — that you simply have to work hard, because you cannot chase logic in physics the way you can in maths.

Then one year in Israel studying agriculture entrepreneurship. That is where he started vlogging, learned to operate a camera and bought one with his own earnings. What he says he actually brought back was not agriculture: it was entrepreneurship, marketing, and a view of how another society thinks about its own country.

Back home, family reasons pulled him toward the village. He applied to a rural municipality, got the job, and worked in a government office for two years — building websites for outside clients and making content the whole time.

The Video That Changed the Plan 8:07

He registered Digital Solution Pvt. Ltd. in December 2022 — and admits openly that he had no clear idea what it would do. It was DV lottery season. He made a video about it. It hit around 3 lakh views.

That was the signal. He set the brand up on every platform, resigned from the government job, and moved to Pokhara with Rs 3–4 lakh in savings — which disappeared almost immediately into a camera and a studio.

The Money Problem Nobody Warns Creators About 10:09

Here is the part of the story that most creator interviews skip. Two to four months in, doing what he enjoyed, reality arrived: at 10–20 thousand followers, no brand will pay you anything. Content alone did not cover living costs.

His fix is the single most transferable idea in the whole conversation:

Content, in other words, is not the business. Content is the top of the funnel. The company itself runs on three service lines — training and courses, consultation, and documentation — with a team of around 8–10 people, eight of them permanent, sustained for three years.

Three Years of Saying No to Sponsors 26:16

On the way to roughly 5 lakh followers, he did only four paid promotional videos. That was deliberate: he decided at the start not to take brand promotion for three years, until Digital Solution stood on its own. Brands approached; he declined. He is only now beginning to take that work.

The reason was control — he wanted to make content his own way, for his own purpose, without a sponsor shaping it. It is only possible because the services were paying the bills.

The 30-Year Rule and the Not-To-Do List 24:15

His named examples: he will never run a foreign-employment consultancy, and will never do marketing for sending people abroad. Not because it is unprofitable — because he does not want to.

Behind it sits a sharper argument about timing. At 30, with a family, he says plainly he could not abandon Digital Solution and start something new — he would have to think very hard. At 24 he would have done it without hesitating. At 26, if you had asked, he would have dropped it and tried a different field, carrying the learning with him.

Why the Single-Skill Career Is Finished 28:16

Yesterday, he says, a doctor could earn as a doctor and an engineer could get a job and eat. Today an engineer also needs content creation, communication and the ability to sell.

Asked what he looks for when hiring, the answer is not qualifications: someone smart, who can hold a conversation, who can close a deal when he is not in the room, and who can do two or three people’s work.

Business: Content Is the Market Now 36:21

He tells a small story that carries the point. Relatives took him to buy a kurtha in Thamel — not to a shop, but into a private house. No shutter, no signboard. They had found the seller through content.

Meanwhile shutters are closing across the country. He separates that into macro reasons and a micro one, and he is careful to say the macro reasons are real — but not an excuse.

Three Reasons Nepali Retail Is Struggling 38:23

What Is Actually Working 40:24

Volume and thin margins, with no fixed costs

He describes a seller — unnamed — doing Rs 3–4 crore of sales in two years, entirely off viral short video, operating out of a room. No storefront, no storage, minimal overhead, sourcing below market and selling on a small margin. His summary: click the same business from a slightly different angle and it works.

Service businesses you can run from Nepal and sell anywhere

He will not name the one sector with the most opportunity, but he says his own selection rule was location-independence of the customer — something operable from Nepal and sellable to anyone, anywhere.

Children’s products

His reasoning follows directly from the emigration point: the people who stayed are buying for parents at home and for their children. He sees large scope in children’s food and toys.

The Case Study: A Nurse, a Social Media Post, and a Factory 42:27

A nurse in Pokhara had a baby and posted about how she was preparing his food. People started asking her to make it for them too. She began making small batches. Demand grew past what a kitchen could handle. She now runs a production facility shipping 300+ parcels a day across the country.

He draws a second lesson from it: business has decentralised. Someone in Biratnagar who wants that product no longer walks to the nearest shop — they order it from Pokhara, dispatched in the evening and delivered the next day. Geography no longer protects the local seller. He notes the flip side honestly: this one business has dried up trade for many others.

Why Nepalis Get Scammed — and Why the Informed Get Hit Hardest 12:09

His root-cause claim is uncomfortable: Nepalis tend to be emotional rather than logical or critical, and social engineering is built precisely for that. The three levers are urgency, fear and curiosity.

His live example: when the central bank told banks that National ID details must be updated by a stated deadline, scammers weaponised it within days — fake KYC links, and calls claiming to be from the bank asking for the OTP that just arrived.

The story behind that line: a senior office chief, sitting in a seminar, took a call from someone posing as a digital wallet representative, was told his account was about to be blocked, shared the OTP and then screen-shared. The money was gone in two minutes. The diagnosis is not stupidity — it is that he was mid-programme and never got the two seconds needed to process the request.

The deepfake extortion case 14:11

An astrologer he knows took a sudden video call, spoke for a minute or two, and shortly after received a video of himself face-swapped onto explicit footage, with a threat to send it to his entire contact list. He paid Rs 30,000. Then another Rs 20,000. Then he called Rabin.

He followed the money into a rented bank account 16:12

After someone close to him was defrauded, he went to the police, got a name, and traced it to a boy in a Musahar settlement in the Terai — unemployed, not even carrying a phone, yet holding an active bank account with working mobile banking. He had rented the account out for Rs 10,000 a month to an operator across the border, who used it and the ATM network to cash out.

This is also, he says, why withdrawal limits at ATMs are being tightened: once money is physical cash, it is gone, whereas digital movement leaves a trail. And it explains why so many cases die — a stolen amount gets split into small sums across dozens of accounts, and nobody is going to chase a few thousand rupees across fifty account holders.

Denmark, SSF, and the Question Behind It 18:13

The origin of his social-security content is oddly specific. Working with Danish clients, he met people in their sixties and seventies living in Pokhara — relaxed, spending comfortably, then travelling on. The reason, as he traces it, was not wealth. It was social security, funded by a lifetime of high taxation.

That framing is what pushed him into SSF content in Nepal: so that later life, illness and old age are not left to chance.

He presents both sides on purpose 20:14

For the mechanics of contributions, benefits and claims, see our complete SSF guide and benefits and claim process guide.

Risk pooling, and what he calls the “poor mindset” 22:15

His plain-language explanation: everyone’s contribution goes into one pool and the sick are treated from it. If two people each pay a small premium and one of them claims a very large treatment cost, the arithmetic only works because most contributors never claim.

Insurance: The Mistake He Made Himself 44:28

Before he understood any of this, agents set him up with around eight policies. He now considers the endowment model the wrong product for most people, and says so directly.

The arithmetic he uses: with inflation running around 6–7% and an endowment returning roughly 3%, the money shrinks every year in real terms. And the payout most people hold is too small to do the job — a sum that sounds large today will not cover a family’s living costs years from now.

AI: Your Job Does Not Vanish — Its Dimension Changes 28:16

He rejects the “if you don’t know AI you are finished” framing as only partly true. His formulation is more useful: tomorrow we will still need an accountant — but an AI-enabled accountant. Still an editor — but an AI-enabled editor.

His definition for an ordinary person is deliberately unglamorous: AI is a tool that arrived to make life better. He points out it was already in daily life before anyone called it AI — face unlock recognises you and not someone else. What changed in December 2022 was that we started using it consciously.

Crypto: His Position, and the State’s Reasoning 32:19

He is clear about where he personally stands — as a young person, he thinks Nepal should legalise it and run the experiment.

But he then argues the other side properly, which is rare in this debate:

1. Scam exposure. A population that already hands over OTPs on request would be handed a much larger attack surface.
2. Foreign currency reserves. Money moving into crypto at scale is dollars leaving the country.
3. Unrecoverable cross-border fraud. His sharpest point: today, a scammer abroad cannot easily move a large sum out of Nepal, because there is no channel — it has to be cash or a traceable bank transfer. Scams happen, but they mostly stay inside the country where they can be investigated. Legalising crypto means legalising international payment, and then the money is simply gone.

On what regulation could look like, he offers three models: a quota system modelled on the existing foreign-currency allowance, individual trading licences with a per-person cap, or a mining-only regime like Bhutan’s. He concedes it is genuinely hard to regulate, and expects no legalisation for some years.

Holding Institutions Accountable Without Selling Outrage 48:31

The example he gives: he found a bug in a government app, brought in a developer, demonstrated it publicly with him — and it was fixed the next day. He measures the content he is proudest of not by views but by whether a policy changed or a system got updated within a week.

The moment he says meant the most was smaller. At a hotel in Kathmandu, the man greeting guests by the lift told him his employer had enrolled him in SSF, and that after watching one of Rabin’s videos he had claimed the maternity benefit when his son was born. His stated motive for content is impact; the earning, he says, is a separate job.

If You Want to Start Creating 50:32

1. Start with what you have. He began on a phone, moved to a camera, and has returned to the phone.
2. Treat early content as rehearsal. Do not measure it by views. Make it for your own satisfaction until you find your footing.
3. Pick one or two creators as reference points and study their technique — not their topic.
4. Make content about the sector you already work in. Because his content is fintech does not mean yours should be.
5. Do not chase someone else’s viral niche.

And the objection he hears most — what I know is too basic, everyone already knows it — he answers with one line and one piece of evidence.

The evidence: a video explaining how to use an aeroplane toilet has several lakh views. His example of who qualifies as a creator is the woman who sweeps the floor at a five-star hotel — she can explain how the lift works, what the wet-floor sign means, how guests are greeted. The only person who cannot make content, he says, is the one sitting idle at home.

The Whole Conversation in One Table

Frequently Asked Questions

Who is Rabin Paudel?

The founder of Digital Solution Pvt. Ltd., based in Pokhara. He creates content on digital literacy, AI, online fraud, personal finance, SSF and government services, and runs a company offering training, consultation and documentation services.

How did Digital Solution start?

Registered in December 2022 while he was working a government job, after a video on the DV lottery reached around 3 lakh views. He resigned, moved to Pokhara with Rs 3–4 lakh in savings, and built the company from there.

How does a content creator earn in Nepal?

His answer is that brand money does not exist below roughly 10–20 thousand followers, so the sustainable route is turning content topics into paid services. He refused sponsorships for three years while the service business stabilised.

Why does he say businesses in Nepal are failing?

Three reasons: selling has moved into homes and social media, the spending-age population has emigrated while those remaining save out of fear, and individual businesses never digitised. He treats the last one as the fixable one.

What does he say about insurance?

That it is risk coverage rather than savings. He favours term life for large coverage at low premium, and says endowment returns lose to inflation. He notes he bought around eight policies before he understood this.

What is his view on crypto in Nepal?

He personally supports legalisation and experimentation, while explaining the state’s reasoning — scam exposure, foreign currency drain, and unrecoverable cross-border fraud. He still advises against trading from Nepal under current law.

Where can I watch the full podcast?

On the Bajarko Chirfar channel — the full 54-minute conversation is embedded at the top of this article.

Related Reading

• top AI tools every Nepali should use
• Social Security Fund — complete guide
• What to do after online fraud
• Why crypto and forex trading are banned in Nepal
• Best AI tools for a small business in Nepal

Note: This article is a structured written summary of a podcast conversation, prepared for readers who prefer text or want to find a specific section quickly. The full conversation belongs to the Bajarko Chirfar channel and is embedded above — please watch it there. Quotes are drawn from auto-generated captions and lightly rendered into English; where figures were unclear in the captions we have described them rather than published a precise number. Views expressed are Rabin Paudel’s own and are not financial, legal or investment advice.