π Module 3: Mastering Facebook Ads Audience Targeting
π― Objective
Teach learners how to define, create, and refine audiences using detailed targeting, custom audiences, and lookalike strategies β especially useful for both Nepali businesses and global targeting.
π Audience Targeting in Facebook Ads β The Secret to Reaching the Right People
π Section 1: Why Audience Targeting is Everything
Imagine showing your ad for a luxury travel package to teenagers β complete waste, right?
Thatβs why targeting the right audience is the most important part of running profitable ads. It helps you:
- Reach people who care about your product
- Lower your cost per result
- Increase conversion rates and ROAS
π In simple terms: Good targeting = Better results with less budget.
π§ Section 2: Types of Audiences in Facebook Ads
β 1. Core Audience (Detailed Targeting)
Built using demographics, interests, and behaviors.
- Location β Kathmandu, Pokhara, or expats in UAE
- Age & Gender
- Language β English, Nepali, Hindi
- Interests β Fitness, Online Shopping, Makeup, Travel, etc.
π Example: Target women aged 20β35 in Pokhara who are interested in skincare and beauty products.
β 2. Custom Audience
These are βwarmβ audiences β people who already interacted with you.
- Website visitors (via Pixel)
- People who watched your videos
- Users who messaged your page
- People who engaged with your posts
π Example: Retarget users who watched 50% of your product demo with a discount offer.
β 3. Lookalike Audience
Facebook finds new people similar to your best customers.
- You need a source (custom audience or email list)
- Facebook creates a wider audience with similar behaviors
π Example: Upload your top 500 customers β Facebook finds thousands of similar users in Nepal or abroad.
π Section 3: Targeting Ideas for Nepali Businesses
Business Type | Ideal Audience Targeting Example |
---|---|
Clothing Store | Women 18β30, fashion interests, Kathmandu & Pokhara |
Tuition Center | Parents 30β45, education interest, specific city |
Travel Agency | Males 25β40, interested in travel, work abroad pages |
Online Tech Store | Youth 18β35, gadget lovers, Daraz/Xiaomi followers |
Beauty Product Shop | Women 18β35, makeup/skincare, Instagram users |
Also target Nepali people in: UAE, Qatar, Saudi Arabia, Malaysia, Australia, USA
Use: Location: Living in this location
and select country name.
π« Section 4: Common Targeting Mistakes to Avoid
- Targeting everyone (broad = wasted money)
- Using too many interests (hurts optimization)
- Skipping retargeting (missed sales)
- Not excluding recent buyers (ad fatigue)
β Section 5: What Youβll Achieve After This Module
- Define your perfect customer profile
- Create core, custom, and lookalike audiences
- Set up audience combinations for better ROI
β‘οΈ Next up: Creative Strategy β How to design scroll-stopping ads!