Module 3 – Facebook Ads Audience Targeting

πŸ“˜ Module 3: Mastering Facebook Ads Audience Targeting

← Module 2 – Understanding Facebook Ad Types

🎯 Objective

Teach learners how to define, create, and refine audiences using detailed targeting, custom audiences, and lookalike strategies β€” especially useful for both Nepali businesses and global targeting.

πŸ“Œ Audience Targeting in Facebook Ads – The Secret to Reaching the Right People

πŸ” Section 1: Why Audience Targeting is Everything

Imagine showing your ad for a luxury travel package to teenagers β€” complete waste, right?

That’s why targeting the right audience is the most important part of running profitable ads. It helps you:

  • Reach people who care about your product
  • Lower your cost per result
  • Increase conversion rates and ROAS

πŸ‘‰ In simple terms: Good targeting = Better results with less budget.

🧠 Section 2: Types of Audiences in Facebook Ads

βœ… 1. Core Audience (Detailed Targeting)

Built using demographics, interests, and behaviors.

  • Location – Kathmandu, Pokhara, or expats in UAE
  • Age & Gender
  • Language – English, Nepali, Hindi
  • Interests – Fitness, Online Shopping, Makeup, Travel, etc.

πŸ“Œ Example: Target women aged 20–35 in Pokhara who are interested in skincare and beauty products.

βœ… 2. Custom Audience

These are β€œwarm” audiences β€” people who already interacted with you.

  • Website visitors (via Pixel)
  • People who watched your videos
  • Users who messaged your page
  • People who engaged with your posts

πŸ“Œ Example: Retarget users who watched 50% of your product demo with a discount offer.

βœ… 3. Lookalike Audience

Facebook finds new people similar to your best customers.

  • You need a source (custom audience or email list)
  • Facebook creates a wider audience with similar behaviors

πŸ“Œ Example: Upload your top 500 customers β†’ Facebook finds thousands of similar users in Nepal or abroad.

🌍 Section 3: Targeting Ideas for Nepali Businesses

Business Type Ideal Audience Targeting Example
Clothing Store Women 18–30, fashion interests, Kathmandu & Pokhara
Tuition Center Parents 30–45, education interest, specific city
Travel Agency Males 25–40, interested in travel, work abroad pages
Online Tech Store Youth 18–35, gadget lovers, Daraz/Xiaomi followers
Beauty Product Shop Women 18–35, makeup/skincare, Instagram users

Also target Nepali people in: UAE, Qatar, Saudi Arabia, Malaysia, Australia, USA

Use: Location: Living in this location and select country name.

🚫 Section 4: Common Targeting Mistakes to Avoid

  • Targeting everyone (broad = wasted money)
  • Using too many interests (hurts optimization)
  • Skipping retargeting (missed sales)
  • Not excluding recent buyers (ad fatigue)

βœ… Section 5: What You’ll Achieve After This Module

  • Define your perfect customer profile
  • Create core, custom, and lookalike audiences
  • Set up audience combinations for better ROI

➑️ Next up: Creative Strategy – How to design scroll-stopping ads!

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