📘 Module 2: Types of Facebook Ads – Choose the Right Campaign Objective
← Module 1 – Setting Up Meta Business Manager
✅ Objective
Help learners understand all major campaign types inside Meta Ads Manager and guide them in choosing the right objective based on their goals.
🎯 Facebook Ad Types Explained – Which Campaign is Right for You?
🧠 Section 1: Why Objectives Matter
In Facebook Ads, everything starts with choosing the right objective. This determines how Meta shows your ad and to whom.
If your goal is to get messages, but you choose a reach campaign — you'll waste your budget.
🧰 Section 2: The 6 Core Campaign Objectives (Simplified)
- Awareness 🔎
Goal: Show your brand to as many people as possible
Best For: New brand/product introduction
Example: Promoting a new restaurant in Kathmandu - Traffic 🌐
Goal: Send people to your website or landing page
Best For: Blog views, product pages, affiliate links
Example: Driving traffic to an online store - Engagement ❤️
Goal: Get more likes, comments, shares, event responses
Best For: Growing social proof
Example: Boosting a viral video or announcement - Leads 📋
Goal: Collect contact info via Facebook Forms or Website
Best For: Service businesses, coaching, event sign-ups
Example: Getting leads for a free webinar - App Promotion 📱
Goal: Drive installs or app usage
Best For: Businesses with mobile apps
Example: Launching a new fintech app in Nepal - Sales / Conversions 🛒
Goal: Get purchases or actions on your website
Best For: E-commerce, bookings, product selling
Example: Getting sales for a beauty product via Shopify
🧭 Section 3: How to Choose the Right Objective
| Your Goal | Best Objective |
|---|---|
| Promote a video | Engagement |
| Get website visits | Traffic |
| Collect leads | Leads |
| Sell a product | Sales / Conversions |
| Show brand to new users | Awareness |
| Promote an app | App Promotion |
🛑 Section 4: Mistakes to Avoid
- Don’t use Engagement when you need Leads
- Don’t run Traffic ads without a fast website
- Don’t rely only on Boost — use full Ads Manager for results
✅ What You’ll Be Able To Do After This
- Clearly identify your campaign goal
- Choose the perfect campaign objective
- Avoid wasting budget on the wrong ad type
➡️ Next up in Module 3: Creating your audience and custom targeting — this is where the real power begins.