📘 Module 0: Introduction to Facebook Ads
✅ Objective
Help learners understand what Facebook Ads are, why they’re essential for growing any business today, and what they will learn in the course.
📘 Why Facebook Ads Matter in 2025 – A Must-Know Skill
This module covers why Facebook Ads remain one of the most powerful marketing tools for entrepreneurs, especially in the Nepali market in 2025.
🔍 Section 1: What Are Facebook Ads?
Facebook Ads are paid promotions that appear across Meta platforms—Facebook, Instagram, Messenger, and the Audience Network. These ads are shown to highly targeted users based on interests, location, behaviors, and more.
Many people think Facebook Ads mean simply clicking “Boost Post,” but in reality, serious advertising happens inside the Meta Ads Manager, where you have full control over your campaign goals, budget, creatives, and audience.
💡 Section 2: Why Facebook Ads Work So Well
- High Reach, Low Cost: Reach thousands for just a few dollars
- Precise Targeting: Target users by age, location, interests, behavior
- Platform Power: Facebook & Instagram are where users already are
- Measurable Results: Track performance in real time
Whether you run a physical shop, sell online, or offer services—Facebook Ads work.
🎓 Section 3: What You’ll Learn in This Course
- Setting up Meta Business Manager and Ad Account
- Defining and targeting the right audience
- Creating scroll-stopping creatives
- Managing budget and measuring results
- Scaling winning campaigns
- Becoming a Facebook Ads freelancer
🎯 Section 4: Who This Course Is For
- Business owners looking to grow online
- Students & freelancers in digital marketing
- Anyone tired of boosting posts without results
🧰 Section 5: How to Prepare for the Next Module
- A Facebook Page for your business
- An Instagram account (connected to your Page)
- A Gmail account to create Meta Business Account
In the next module, we’ll walk through the complete setup of Meta Business Manager.