Module 4 – Ad Creative Strategy

📘 Module 4: Ad Creative Strategy – Design Ads That Convert

← Module 3 – Mastering Audience Targeting

🎯 Objective

Teach learners how to create high-performing image, video, and carousel ads using free tools, emotional hooks, and platform-specific best practices.

🎨 How to Create Scroll-Stopping Facebook Ad Creatives – Images, Videos & More

🧠 Section 1: Why Creative is Everything

  • Stops scrolling
  • Engages with your ad
  • Takes the action you want (click, message, buy)

The creative is not just the design — it’s also the copy (words), hook (first impression), and CTA (call-to-action).

💡 Good creative = Lower cost + Higher result.

🧰 Section 2: Types of Ad Creatives

1. Image Ads

  • Simple, clean design with a clear message
  • Best for awareness, promotions, and offers
  • Use bold colors, readable fonts, and product close-ups

📌 Example: A beauty product with “Flat 20% Off – Today Only” written boldly on a clean background.

2. Video Ads

  • More engaging—perfect for demos, testimonials, or tutorials
  • 15–30 seconds is ideal
  • Add captions—most users watch without sound

📌 Example: A 20-second clip showing how to apply a skincare cream with testimonial shots.

3. Carousel Ads

  • Show multiple images or products in one ad
  • Great for e-commerce and catalog-style promotions

📌 Example: A shoe store displaying 5 different styles with prices and “Shop Now” buttons.

🛠 Section 3: Tools to Create Creatives (Free + Easy)

Tool Use Case
Canva Graphic design (drag & drop)
CapCut Video editing + captions
InShot Mobile-friendly video editor
Sora AI Generate thumbnails & design prompts

Bonus: Use AI tools like ChatGPT to write copy, hooks, or CTA ideas!

💡 Section 4: Winning Ad Formula (Copy + Visual + CTA)

  • Hook: Grab attention instantly
  • Visual: Show the benefit or pain-point
  • CTA: Tell them what to do (Shop Now, Send Message, etc.)

📌 Example Copy: “Dry skin making you uncomfortable? Try our Aloe Glow cream – 100% natural. Order now and get 10% off!”

📋 Section 5: Creative Best Practices

  • Keep text minimal on image (20% rule)
  • Use brand colors and fonts consistently
  • Add urgency: “Limited Offer”, “Last Day”, “Only 5 left!”
  • A/B test different creatives
  • Include logo or product name subtly

🚫 Mistakes to Avoid

  • Too much text on image
  • Poor-quality visuals
  • No clear CTA
  • Copy that’s too generic

✅ What You’ll Have After This Module

  • Identify which creative fits your campaign
  • Design ads using free, easy tools
  • Write compelling copy with effective hooks & CTAs
→NEXT Module 5 – Launching Your First Ad Campaign
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