📘 Module 8: Common Facebook Ads Mistakes & How to Fix Them
🎯 Objective
Educate learners on the most common errors new advertisers make and teach them how to fix or avoid these issues—saving budget, time, and reputation.
⚠️ Top Facebook Ads Mistakes Beginners Make (and How to Avoid Them)
❌ Section 1: Boosting Instead of Advertising
The Problem:
Using “Boost Post” feels easy but gives limited control over targeting, optimization, and budgeting.
Fix:
Use Meta Ads Manager. It offers:
- Full control of audience
- Clear objectives (Traffic, Leads, Sales)
- Data-rich analytics
🔎 Section 2: Wrong Objective
The Problem:
Choosing “Engagement” when you need website clicks, or “Traffic” when you want leads.
Fix:
Match your campaign objective to your end goal:
- Awareness → For reach
- Traffic → For website visits
- Leads → For collecting sign-ups
- Conversions → For purchases
🧑💻 Section 3: Poor Targeting
The Problem:
Targeting too broadly or using too many interest layers.
Fix:
- Define your ideal customer first
- Test 1–2 interests at a time
- Use custom and lookalike audiences as you grow
🖼 Section 4: Bad Creatives
The Problem:
Low-quality images, generic copy, unclear CTA.
Fix:
- Use Canva or CapCut for clean visuals
- Add urgency and value in copy
- Keep text simple and attention-grabbing
💸 Section 5: Budgeting Without Testing
The Problem:
Spending a big amount without knowing what works.
Fix:
- Start with small budgets ($5–$10/day)
- Test different creatives + audiences
- Scale only top performers
📊 Section 6: Not Reading Data Properly
The Problem:
Judging success by likes or views instead of conversions.
Fix:
Use Ads Manager to track:
- CPM (Cost per 1,000 impressions)
- CTR (Click-through rate)
- CPC (Cost per click)
- ROAS (Return on ad spend)
🚫 Other Common Mistakes
- Running one ad to all audiences
- Ignoring mobile preview (most users on phones)
- Not setting up Pixel or verifying domain
- No exclusions in retargeting = ad fatigue
- Not checking ad disapproval reasons
✅ What You’ll Know After This Module
- How to avoid budget-wasting mistakes
- How to fix underperforming campaigns
- How to troubleshoot rejected ads
- How to read results and take action
⏭️ Coming Up Next: Module Bonus – Becoming a Facebook Ads Freelancer